RoyceDerm · Tea Tree Antifungal Soap

Watch First: Winning Videos So Far

@mrsdowning_ — Talks to the camera, foam on her hands the whole time. Our #1 seller.
@elylita — Hands only, no face. Bathroom sink. Box label facing the camera.
@grind2hardosha — Talks to the camera holding the foamy bar. Just personality.

Three scripts, one take.

Pick 1 of these 3 scripts. Read it twice, then say it your way. Text in [grey brackets] is what to do on camera.

01
Closed Shoes All Day — You're in closed shoes all day — nurse, kitchen, warehouse, retail, driver.
02
They'll Never Tell You — You're a parent of a teenager — or you remember being one.
03
Same Floor, Every Day — You do yoga, hot yoga, Pilates, or barre — teacher or regular.

Closed Shoes All Day

You're in closed shoes all day — nurse, kitchen, warehouse, retail, driver.

HookYou don't have to be an athlete to get athlete's foot. Trust me, I am NOT an athlete. Cleveland Clinic says about 70% of people get it at some point. Seventy!

My storyI'm in closed shoes ten hours a day. For me it was itchy toes and peeling skin between them — on and off for YEARS. Powders, sprays, fresh socks every day… nothing stuck. And before you ask — yes, I wash my feet.

The productSo this is my go-to now. [hold up the box] RoyceDerm Tea Tree soap with clotrimazole one percent. It's a real antifungal, labeled for athlete's foot. And it comes with these little mesh bags, which — okay, game changer. [make foam] Look at this. These are not gloves, y'all. That's just suds. The bar never even touches my skin. Foam on, let it sit about a minute, rinse. Done.

EndingIt's the first thing I do when the shoes come off. If you're stuck in closed shoes all day, grab one and keep it on standby. Link's in the orange cart.

In the shot

Put your real work shoes or boots next to you — on the floor or counter, not on your feet. The soap box, label facing the camera.

No face? On-screen text first

POV: 12-hour shift in steel toes. You just got home.
POV: night shift nurse. It's 7:40am and these are just now coming off.

Don't

Don't show your feet. The shoes tell the story.
If you use the 70% number, say “Cleveland Clinic says.”
Don't say “and it works on ___ too.”

They'll Never Tell You

You're a parent of a teenager — or you remember being one.

HookIf your teenager has something itchy going on, they are NEVER gonna tell you. Ask me how I know.

My storyI was fifteen, played sports every single day, and had jock itch for eight months. Eight months! Never said a word to my mom. I just took extra showers and hoped it'd go away. At that age? Way too embarrassing.

The productSo this is what I'd leave in their bathroom. [hold up the box] RoyceDerm Tea Tree soap with clotrimazole one percent — real antifungal, labeled for jock itch and athlete's foot. Two green bars, two mesh bags. [make foam] Rub it in the bag and boom — look at all that foam. Let it sit a minute, rinse.

EndingAnd here's the part I love: nothing about it says “something's wrong with you.” No tube, no cream, no awkward talk. It's literally just a bar of soap in the shower. They'll figure it out. Link's in the orange cart.

In the shot

Set the bars and mesh bags on the shower shelf, like you're leaving them out for your kid. The soap box, label facing the camera.

No face? On-screen text first

POV: your teen will never bring this up. So it's just… in the shower now.
POV: you were fifteen once. You remember.

Don't

Don't show your kid or talk about your kid's body.
Only tell the “I was fifteen” story if it's true for you. If not, start at “So this is what I'd leave in their bathroom.”
Don't say it's “not medicine” or “not from a pharmacy.”

Same Floor, Every Day

You do yoga, hot yoga, Pilates, or barre — teacher or regular.

HookA typical studio runs six classes a day. That's over a hundred people barefoot on the same floor. Every. Single. Day. Your feet deserve some love too.

My storyI've done hot yoga for years. And for years I had itchy, cracking skin between my toes that I kept blaming on “dry skin.” Washing more? Didn't change a thing.

The productThis lives in my shower now. [hold up the box] RoyceDerm Tea Tree soap with clotrimazole one percent. It's an antifungal, labeled for athlete's foot and ringworm. [make foam] The mesh bag whips it into THIS much foam — and the bar never touches my skin. Foam on, about a minute, rinse.

EndingIt's the first thing I do after class now. If you're barefoot on a mat a few times a week — save this. Link's in the orange cart. Hope it brings you the same relief it brought me.

In the shot

Put your rolled-up mat or studio bag next to you, still packed from class. The soap box, label facing the camera.

No face? On-screen text first

POV: six classes a day. Same floor. All barefoot.
POV: class just ended and you're still in the wet leggings.

Don't

Don't show your feet. The mat or bag tells the story.
Don't call the studio or the floor “dirty.” Say “shared.”
Don't name your studio.
No swab or petri-dish tests.

For every video

The one must

Wrap the bar in the mesh bag and make a LOT of foam. Rub the bar inside the bag until your hands are covered in foam. Keep the foam on camera the whole video — the foam is the demo. The bar never touches your skin.

Before you film

One take. No cuts, no editing.
Film in your bathroom, on your phone. No ring light, no filter.
Foam in your hands from the first second.
Don't read the script word for word. Say it your way.
The “My story” part has to be YOUR real experience. Change the details to fit your life. If it didn't happen to you, skip it.
No feet on camera.

Don't say → say instead

cures, treats, heals, fixes, clears, gone	“labeled for…” · “what I switched to”
clinically proven, dermatologist recommended	Nothing. Just skip it.
prevents, protects, stops you from catching, keeps it away	“part of my routine” · “the first thing I do after class / work / the gym” · “I keep one in my bag” · “keep one of these on standby”
“in 5 days,” “in a week”	“day one” · “my routine”
miracle, finally, life-changing	Nothing. Just skip it.
Anything about your face	Nothing. Just skip it.
Before / after photos, close-ups of skin	Show the real thing next to you (work shoes, shower shelf, yoga mat).

When you post

Type your hook as big on-screen text in the TikTok app.
Add small text: “Individual results may vary.”
Use the caption and hashtags we send you.
No pets in the video.
Say “clotrimazole” like kloh-TRIM-uh-zole.

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